Deciding between a media announcement and earned press reporting is a key decision for many companies . While releasing a media announcement provides immediate control over your narrative and viewers, it’s essentially self-promotional . On the other hand, securing press reporting from established ne

While a media announcement can kickstart the discussion about your organization, it’s generally considered a one-sided form of communication . Earned news attention, however, often possesses considerably more impact when it comes to establishing company credibility . Securing positive articles in re